Template
Re-engagement Campaign
A 2-email sequence to win back inactive subscribers before they churn.
These are the exact templates we recommend using inside Constant Contact, optimized for real results.
Subject line variants to test
- We miss you, [First Name] 👋Preview: Here's what you've missed.Warm, low-pressure check-in.
- Should we stop emailing you?Preview: Honest question, your call.Direct, surprisingly high re-engagement rate.
- Is this goodbye?Preview: Two clicks to stay. Otherwise we'll let you go.Loss aversion, works on long-cold lists.
- [First Name], one quick questionPreview: Are you still in?Personal, conversational, gets replies.
- Cleaning up our list, are you still in?Preview: Click yes to stay subscribed.Transparent, builds trust even if they leave.
Email 1: The Check-In
Subject: We miss you, [First Name] 👋 Hi [First Name], We noticed you haven't opened our emails in a while, and we wanted to check in. We've been busy creating new [content/products/resources] that we think you'll love: • [Recent highlight 1] • [Recent highlight 2] • [Recent highlight 3] → [Link to your best recent content] If you're still interested, you don't need to do anything, we'll keep sending you great stuff. If not, no hard feelings. You can update your preferences below. [Preferences link] Cheers, [Your Name]
Email 2: Last Chance (Send 5-7 days later)
Subject: Should we stop emailing you? Hi [First Name], This is a quick follow-up. We want to make sure we're only sending emails to people who want them. If you'd like to keep hearing from us, just click below: → [Yes, keep me subscribed] If we don't hear from you, we'll remove you from our list in 7 days. No hard feelings at all. Thanks for being part of our community, [Your Name]
Single-email variant (when you don't want a 2-email sequence)
Subject: Should we stop emailing you? Hi [First Name], You haven't opened our last [X] emails. No judgment, inboxes are loud. If you want to keep hearing from us, click here: [Yes, keep me subscribed] If we don't hear back in 7 days, we'll quietly remove you. You can always come back. Either way, thanks for being here. — [Your Name]
When to send
Send to anyone who hasn't opened in 60–90 days. Email 1 on a Tuesday morning, email 2 exactly 5–7 days later. After the sequence, suppress non-openers, keeping cold subscribers hurts deliverability for the rest of your list.
Common mistakes to avoid
- Re-engaging too soon. Don't run this on 30-day inactives, they're not actually disengaged yet.
- Offering a discount in email 1. You're confirming they only stayed for the deal.
- Forgetting to suppress non-responders. The whole point is list hygiene.
- Sending from a 'noreply@' address. Re-engagement is the most replyable email you'll ever send.
- Including 6 links and a graphic. Keep it text-only and personal.
Use this template in your next campaign
Start free with Constant Contact
Opens Constant Contact's free trial.We're an independent partner and may earn a commission. That's how the tools stay free.
Related tools: Win-Back Email Generator · Spam Score Checker
Playbooks: Re-engagement Campaign Guide · Increase Open Rates